There are various methods a company can utilize to try to get ahead in a competitive industry. While the quality of products and services should never be in question, it is only one step of many on the road to success — and there are other tactics that are arguably better at achieving results. For example, not many inexperienced business owners know just how much a well-optimized website can generate leads and potentially bring a windfall of revenue to any given company. Those who are not savvy with online reputation management (ORM) and general business management might go for the bare minimum in web design, so long as it sells the products and services.
However, there is a reason why companies that do not nearly have as many years under their belt compared to others are still finding a foothold in the industry. It is not the type of competition to take lightly, and such companies utilize quality businesses such as a reliable Phoenix web design company to completely optimize their website’s design. It might seem like a frivolous use of resources for a business that does not necessarily have a huge budget, but it is well worth it.
With the new year bringing about a considerable set of challenges for companies new and old, it pays to keep an eye out for the best possible trends in web design. For those who are interested in future-proofing their business and providing as seamless and experience as possible, here are some web design trends to look out for in 2021.
Keep the images in the appropriate resolution
This is not so much a trend as it is a cautionary tale, but when it comes to keeping loading times low, one of the few aspects that have flown under the radar would be image quality. Of course, a company owner would want to use the highest quality images possible for their website to generate interest in the products, but there is such a thing as too much quality. If the resolution of the image is much too high, it can be easy to expect the page to load far slower.
When the images are all in the appropriate resolution, it will keep loading times to a minimum while still providing quality images. As far as the trend goes, not enough store owners are keeping an eye on image resolution. For those that prefer to build the website on their own without the help of professionals, there is such a thing as too much quality on an image!
Simplicity continues to rule the online space
When it comes to web design trends of 2021, there are few that can stand to the efficacy of simple web design. The trouble is the fact that not everyone wants a simple website for their products and services, and there tends to be a convoluted theme and plan.
When getting the help of a quality Phoenix web design company, it would be best not to bog things down too much with complicated planning. The beauty of keeping things simple is that the business owner does not have to worry about putting too much effort into the website. Keeping things as simple as possible is at the core of a successful website, and it can be especially useful for new companies. Startups can take the simple route and find themselves competing with the best in the business right off the bat.
Consider the use of videos for content
Depending on the types of products and services rendered, it might be a good idea to look into video content to help sell products. Making videos for the sake of marketing can be quite easy, especially if the company owner hires professionals that are known for making relatable videos.
The year 2020 has come and gone, but it caused many sweeping changes, and most people are just looking for a bit of respite. A lighthearted and informative video relating to the company’s products can go a long way to improving marketing strategies. Similar to blogs and articles, it can be used as highly effective landing pages, making them perfect for various marketing solutions.
Consider search engine optimization (SEO) tools for the website
There are few things more effective in marketing than practical web design, and adding in crucial web design tools that help with SEO solutions can get quite a lot done. After all, the primary website is the foundation for SEO and pay-per-click (PPC) solutions, which means having data gathering tools and other programs attached to the primary website can yield valuable data. There are also many other SEO tools that help with content creation, which can aid a company owner in providing quality content marketing solutions to their supporter base.
Keep an eye on that bounce rate
The bounce rate is how likely an online user is to leave the website after reaching the home page. Most people give a website about ten seconds to figure out if it is worth their time. A high bounce rate means that most online users are not giving the website a chance — providing essential data that could be used to make big improvements. For example, if data shows a high bounce rate, consider whether or not the website is easy to navigate. It would also be a good idea to look into the header of the homepage, as a headline that is much too complicated will likely turn people off.
Aside from the best-practice methods above, consider the various advantages of white, empty space in a website. White space is basically a means to help people catch their breath when taking in informative articles. It can also be used on the home page to help give people a breather if the company cannot fit their message in a short paragraph.
If there is one thing that people can take from the previous year going to the next, it is that online users and shoppers will continue to grow. Even when the pandemic finally dies out, most will prefer purchasing things online, which is why optimized website design — with the help of a top-quality Phoenix web design company — is the most crucial part of digital marketing.