Do you want to update your Landing Page Design or create new ones with a twist? We have selected the best examples of Landing Page Design that will inspire you to create your original pages.
As you master digital marketing, you should be looking at the best Landing Page Design examples of successful companies to learn the lessons and apply them to your pages. An interactive landing page is an integral part of a marketing strategy since sales and brand awareness depend on this element.
If you are new to this field, let’s define in advance what is an interactive Landing Page Design. In simple terms, this is a page that attracts a potential buyer’s attention, thanks to the design, text, and visual effects. Using a good Landing Page Design, you will effectively demonstrate your product, and a potential client will decide that he needs your services. Note that the landing page, in many cases, sells goods better than advertising on social networks.
If you look at the best landing pages, you will see that they are convincing, poignant, and impressive. The goal of the landing page is to beautifully convey the brand’s benefits, encourage visitors to buy a product, and increase traffic and customer engagement. Now, https://jatapp.com/ digital experts break down the top successful landing pages that have won customer trust thanks to this element.
Interactive Landing Page Design Examples
Medium
Medium website Landing Page Design is an excellent example of a simple page filled with interesting facts, data, and statistics for the curious reader. The website has focused on storytelling. The main feature of the website is a game with typography and copying. Medium explains what inspired them to create the website – is the curiosity that permeates the entire page.
Since Medium has collected many articles for connoisseurs of exciting information, the page’s design is entirely consistent with the purpose. We see the perfect blend of theme and design going to the website – the developers carefully considered every detail to distinguish the brand from other companies.
In each headline, authors use calls to action and share brand values. At the same time, their writing style is so attractive that it gathered in one place journalists, professional authors, scientists, ordinary readers – their target audience is very extensive. Their designs are simple, filled with basic tones, but have remained stylish for many years. Moving squares and circles with letters have become the main symbols of the company, which they still try to copy other brands.
DoorDash Dasher
Increasingly, in search queries, the phrase how to create an interactive Landing Page Design. An excellent option for creating an amazing Landing Page Design is messaging. Let’s take a look at the DoorDash Dasher design as an example. The main goal of the brand is to provide high conversion rates.
DoorDash Dasher has a simple design for service providers and is filled with calm colors – orange, white. These tones have a significant effect on the perception of information. Now let’s look at the content of the website.
The main page contains a call to action and a registration form, which will allow the company to get new customers, and visitors to start quick cooperation with DoorDash Dasher. If visitors decide to skip this step, the developers came up with a different hook – they posted more details about the brand.
The company has developed compelling reasons why people should work at DoorDash Dasher. With a high probability, the visitor will return to the registration field. The company has also created a step-by-step instruction, How to dash, which allows you to start work instantly.
The FAQ section is filled with comprehensive answers that reinforce brand credibility. Thus, DoorDash Dasher is an example of interacting with visitors and encouraging them to cooperate without hesitation.
Apple Mac Pro
Apple is a leading software company and holds high positions in the development of gadgets, in the high-tech industry, in marketing. Apple was the first company to introduce white into fashion, making it a feature in its branding. A prime example is the landing page for the Mac Pro.
Looking at this page, we can see how the developers have skillfully combined white color with the interactivity of the Mac Pro. You can see the history of the gadget’s creation, its advantages, and its functional features on the page. So that the perception of the text does not look boring, the developers added a function of pop-up text – the words appear as soon as you start flipping the page.
If we compare this Landing Page Design to other Apple pages, we can see that it is not intended for the typical customer. Apple conducts frequent target audience analysis and knows that most consumers are creative people photographers, designers, film editors, etc. They are the ones who need gadgets to process data and create exciting projects.
Therefore, on the Mac Pro landing page, we see an aesthetic combination of white and gray, high-quality photos, and a professional approach to creating text content. When combined, these features will attract the attention of creative people who love aesthetics.
Apple concludes each story with a call to action. In the case of the Mac Pro, the company offers to further explore the gadget in real-time. Thus, we see how the aesthetic approach affects the target audience.
ShareCalmly
ShareCalmly’s Landing Page Design is an excellent example for small businesses and aspiring business people to fill page spaces with drawings. The strength of this landing page lies in the graphics with which the developers skillfully hand over the brand’s essence.
At the same time, their illustrations are unusual since they include features that are interesting to the target audience – that is, each drawing is intended for the consumer and getting his attention.
Because ShareCalmly scrutinizes the target audience, they were able to develop text content that perfectly complements the essence of the images. In several aspects, the authors reveal valuable offers and a list of services for clients – this makes it easier to get acquainted with the brand and allows you to determine if the company is right for the client quickly.
Each page ends with a call to action – contact us. As you can see, this is the fourth company that actively interacts with visitors. Therefore, in addition to ideas for a landing page, take note of this function.
ShareCalmly shared the values, company features, and product prices in advance – the call to action is conveniently placed because they are ready to provide more exciting offers individually.
Who isn’t interested in learning more about ShareCalmly’s features? Thus, ShareCalmly knows how to present complex information using interactive images and simple division of text content. As a result, they get a rich stream of customers.
Memorisely
Online education had become particularly popular in 2020. Most websites have taken over the digital trends to turn virtual education into fun learning – some platforms continue to look for features that would catch students’ attention. Memorisely belongs to the first category of companies because they could increase attendance and student engagement thanks to a marketing tool – the landing page.
Memorisely has a simple design – a combination of white and black tones. At the same time, the text content answers all the visitor’s questions – what, why, how, where? Also, the developers have created a statistical menu that describes the subject of the course. The Sign Up Now button is a well-known call to action that fires instantly. Having studied the possibilities of the curriculum, the student can quickly register without leaving the page being viewed.
Therefore, if you want to develop a landing page for training or education, take an example from Memorisely. You can use such tricks acquaintance with experts through video, pop-up text, dividing information into blocks, call to action, reviews, interactive images that simplify the perception of data, and website traffic will double!
Shef
Are you a restaurant or cafe owner, and your sales have dropped due to strict attendance rules during the pandemic? Take a look at the Shef page – their skilled authors have developed a concept that attracts new customers and increases website reach that generates passive income.
The concept of the page is very similar to that of DoorDash Dasher. First, you can see the company logo, an image that conveys the essence of the brand, and a call to action button – Get Started. Then the company reveals the history of the brand, features and answers customer questions – what, where, when, why?
At the same time, they interact with two audiences – chefs and food lovers. Testimonials are indicators that customers trust the company – hence the chefs will want to collaborate with the brand, and the gourmets will order food.
Interaction with the audience does not end with the Get Started button and the list of reviews. At the end of the page, there is a phrase – Ready to start cooking? These words are complemented by a colorful picture that tempts people to become part of the Shef family. In this way, Shef demonstrates how you can create a landing page for the food industry and increase sales during a pandemic.
Talkspace for Business
Talkspace for Business is a prime example of how the presence of an image of a person can attract the attention of a potential audience. Their page is filled with animated graphics and messages that resonate with visitors. The potential audience envisions how in the place of this or that person, their brother, sister, mother, maybe. As a result, the desire to install Talkspace is increasing.
The color scheme is conducive to easy assimilation of information. Green, blue, violet colors reign on the page. In doing so, the authors use fine lines that affect human sensory systems.
A spinning circle with Talkspace for Business benefits lets clients understand if its services are right for them quickly. Thus, a realistic approach to landing page design allows the company to sell the product successfully.
Final Words
We talked about Landing Page Design examples, which have been surprising for many years with their extraordinary approaches to presenting banal information. Use the features of these pages, and you will see how your page turns into a place pleasing to the eye. However, do not entirely copy the color scheme or features of the brand. Stay individual with marketing strategies that will lead your company to the top!
