8 Visual Marketing Trends To Watch Out For Designing Your Website

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Visual make marketing content more attractive and perform better than plain, boring text. Visual marketing is a recent term that arose due to the increasing use of visual content for marketing.

Visual marketing, therefore, is the practice of using visuals in marketing communications to drive greater audience engagement. And since new and innovative types of visual content are used every year, it’s important to keep track of the latest trends.

Here are some of the biggest visual marketing trends for 2021 that you should definitely experiment with. Give them a try and you will see higher engagement rates and better performance from your campaigns.

From product tutorials to unboxing, videos can really bring your products to life. Not only that, videos are even valuable to explain things or inform your audience about a topic. By making the right video for your brand, you can achieve real popularity. Use Film Impact Premiere Pro video transitions in your video to have a professional look and grab viewers’ attention from the first seconds.

1: Videos Marketing

Videos will continue to dominate as the preferred content type. Brands use videos extensively for visual marketing and use them in many ways.

From product tutorials to unboxing, videos can really bring your products to life. Not only that, videos are even valuable to explain things or inform your audience about a topic.

Companies that benefit most from video marketing are those that have a strong visual component to their product or message. For example, architecture firms, fashion brands, and furniture stores can all use video to showcase their products in a way that is both visually stunning and informative. In addition, video can be used to tell the story of your brand in a way that is both personal and relatable. For example, if you are a start-up that is committed to sustainability, using a start-up video for marketing will be an excellent way to share your story and connect with potential customers.

Some popular types of videos that you can experiment with include detailed product reviews, tutorials, unboxing, informational videos, and more. FlexClip could be a great video maker to help you complete video creation.

2: Ephemeral content and Stories

One of the most popular visual marketing trends will be the growing popularity of ephemeral content. Ephemeral content is the type of content that disappears quickly and that’s probably what makes it so appealing.

Ephemeral content, such as Stories on social media, is extremely short and engaging. And, the fact that it disappears after a while creates a sense of urgency for people to see right away.

So if you haven’t tried ephemeral content for visual marketing yet, it’s time you started doing it.

Social media Stories, for example, are extremely effective at promoting your other content or events. They can also be used to showcase your products, announce a product launch, share behind-the-scenes images, and post regular event updates.

So, create good content and share it on your social media Stories to get more views and engage your audience.

3: AR and VR

Each time more brands incorporate features of augmented reality ( AR ) and virtual reality (R V ) in its marketing. These technologies are extremely effective in bringing images to life and making things interactive.

Furniture brand IKEA, for example, uses AR technology to allow its customers to view products in real time, in their own homes and offices. This makes your online shopping experience more realistic and engaging than simply looking at still images of products would have been.

4: 360 Degree Images

Another visual marketing trend that will get stronger in 2021 is the use of 360-degree images instead of still images. Visual marketing is about making products look attractive enough for consumers to buy, and showing a 360-degree view of a product helps.

Many online retailers have started adding these types of product images to their e-commerce sites to show potential customers exactly what the product looks like. This, again, is a trend that aims to bring a better shopping experience to consumers.

5: Sketches and illustrations

The use of sketches and illustrations for marketing is a trend that is mainly prevalent on social media. Many brands are using these types of graphics for their marketing content to make it stand out from other social media content.

The great thing about using sketches or illustrations is that it looks more authentic than any other type of visual content. In addition, they can provide more information than an image, and look better aesthetically.

6: GIFs and Animations

GIFs have been quite popular on social media for a while and this trend will continue to get stronger in 2021. They add a kind of fun and engaging feature to any visual and make content stand out.

Similarly, animations also add a fun touch to any content and make it more attractive. Marketers know this and are using such content to attract and entertain their audiences.

There is no limit to what you can do with GIFs and animations. They are not limited to any particular type of content or industry and can be used by anyone.

Experiment with GIFs and animations on your social media content and see what works best for your audience. There are many design tools , both free and paid, that you can use to create compelling visual content.

7: Live Broadcasts

The v í deos live have become quite popular in recent years and this trend will grow further in 2021. More brands and marketers will use videos live to connect directly with their audiences.

The best part of using live video is that you can connect with your audience in real time. You can also allow them to ask questions and answer them live. No content, visual or otherwise, provides this kind of opportunity to help brands connect with consumers.

Another way you can use live video is to conduct an interview or chat session with an industry expert or influencer. Not only will this help you attract more viewers, but it will also give your followers the opportunity to talk to their favorite influencers .

8: Infographics

Businesses and marketers have realized the power of infographics and are actively using them to engage and inform their audiences.

You can use infographics to convey a lot of information in a visual and attractive way. In fact, much of your textual content can easily be turned into infographics and used for marketing purposes.

There are many free infographic templates available online that you can use as a starting point. Once you get some experience, you can even start creating them on your own.

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