In the third quarter of 2022, TikTok recorded the most downloads at 571 million. It grew by 142% in 2021 and generated $4.6 billion. The app currently has 1.5 billion active monthly users globally. It makes the app crucial for increasing brand awareness, building vibrant communities, and increasing sales.
Users post short, fun videos for other users to view. They like the videos, post comments, send emojis, and add more features to videos using creative tools. People consume visual communication more than text which makes TikTok a choice platform for communicating corporate information. Its trends greatly influence generation Z communication.
The app is entertaining and promotes creativity and communication. However, it can affect privacy, receive many negative comments, and affect brand image if not correctly used. Regardless, brands can use their TikTok account for successful marketing.
What marketing campaigns can TikTok fit?
There are different TikTok strategies for brands that can fit various marketing campaigns. The top strategies include the creation of organic viral content, the use of influencers, and ads. Statistics by Shopify show TikTok influencers with at least 15,000 followers record a higher engagement rate at 17.96%. Influencer marketing spending in 2022 was at $774.8 million.
Currently, only about 42% of brands use TikTok for business. Influencers with more than 1 million followers achieve 14% average engagement. It shows that the platform has great potential that brands are yet to tap. Brands can use generic or paid ads as a Tik Tok marketing strategy.
TikTok creators use many tools and apps to create and post catchy videos on the platform. Downloading new apps and tools is a routine for content creators on this popular short video platform. With time, some of the tools become unnecessary and only waste space on your phone, Mac, and other devices. It is necessary to delete apps on Mac that you rarely use to keep your Mac clean. Only keep the apps that help you achieve your professional and personal goals on the platform and do not disturb the smooth functioning of your device.
Based on demographics, TikTok users under 19 years old stand at 25%. Users from 20 to 29 years are 22.4%, while those in the age range of 30 to 39 years are 21.7%. Those from 40 to 49 years old are 20.3%, and those above 50 years are 11%. Brands using TikTok for business can create content relevant to each demographic but target users below 35 years more.
Based on demographics, TikTok users under 19 years old stand at 25%. Users from 20 to 29 years are 22.4%, while those aged 30 to 39 years are 21.7%. Those from 40 to 49 years old are 20.3%, and those above 50 are 11%. Brands using TikTok for business can create content relevant to each demographic but target users below 35 years more.
Data from TikTok shows users from 16 to 34 spend the most time on the platform. They account for 80% of all users’ total time on the platform. Each user spends an average of 75 minutes on the platform daily. By the end of 2022, it is expected that there will be 1.8 billion active monthly users.
The most trending videos on the platform are dance videos, imitated songs, attractive animal videos, art, and trending hashtags. This information is useful to marketers seeking to know how to promote business on TikTok. It helps them see the kind of content to leverage and where to target.
Tips and tricks on how to make a corporate TikTok account popular
When visualizing how to promote business on TikTok, brands should be aware that trends on the platform are random and can change suddenly. The marketing team should stay alert on trend change indicators and create content that fits that trend. Several tips and tricks will help brands make their TikTok account popular.
Learn about TikTok
Using Tik Tok marketing strategy is different from other social media platforms. Its trends are unique, it has distinct features, and it records fast-evolving user behavior. Learn how the platform works, its components, available tools, and trends. Learn how the platform ranks, how to use hashtags, and the best TikTok growth strategy to use.
Use TikTok SEO
SEO ranking is an important aspect when creating successful TikTok strategies for brands. Marketers need to understand the basics of Tik-Tok SEO to leverage optimization to attract more views. It helps to understand audience dynamics, keyword selection and incorporation, hashtag, and video strategy.
Know when to post content
It is crucial to know when to post content on TikTok. Data can help marketers know how to add a strong hook to their videos. It is necessary to add CTAs, trending music, and above all, posts at the right time. The art of storytelling is important when creating short marketing videos.
Cross-promote on other platforms
To maximize the benefits of TikTok for business, marketers need to cross-promote on other platforms. Based on the target market, decide the most relevant platform to post.
Be consistent
Consistency helps users know the brand more and thus increases engagement. Create new content often but also use several TikTok growth strategies. Do not rely on generic ads only, but leverage paid ads and influencers.
How to transform an existing corporate TikTok account into a marketing platform
Organizations need to start using their TikTok accounts as revenue-generation platforms. Different strategies can help organizations to achieve this goal. The most important is to make the company profile engaging. Create a username that identifies with your business field. Add a profile picture that includes your logo or your main product.
Optimize your bio with keywords and add a link to your website. Create attractive ads and user-generated content. Take part in trends and challenges to increase engagement. Use tools to measure and track progress to help your marketing team improve strategies. TikTok trends evolve fast, and brands should have strategies that help them hop on them quickly as they grow. Hashtags are essential in ranking, which makes them valuable. Marketers need to know how to use them, including the popular hashtags to choose from.
Conclusion
TikTok is currently one of the most popular platforms. Organizations that choose the platform for marketing benefit from its features, tools, and audiences to improve brand awareness. Most TikTok users are between the ages of 16 to 34 years. They spend approximately 75 minutes on the platform daily. Brands must create attractive videos and post across multiple platforms to get the best marketing results. Consistency is necessary, but brands must create content relevant to their target audiences.
