SEO in HTML: Get to Know Why It’s Still So Important

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Creating a website is just a step among others like SEO HTML to make your web presence noticed. You’ll need promotion, backlinks, ads, and lots of other stuff to gain success. The process of making a webpage get to the top list in Google can be rather costly. That’s why SEO HTML should be always applied first.  To optimize your website properly, you should be aware of SEO HTML tags and the methods of their most effective usage. Also, you shouldn’t forget about HTML keywords in SEO since they still have a certain value for search engines’ algorithms. And would you read something online without HTML headings? Well, if you really need it, but still what are the chances? A lot of information to consider, right? Don’t get confused, below you’ll find all the answers.

Search engine optimization is an organic way to make your website be recognized by Google as a resource worth the attention of users. Properly optimized HTML code brings lots of benefits to an online resource owner. Tags and correctly placed attributes are like the road map for Google’s algorithms: scan it, read it, and add to the SERP. The better you do SEO in HTML, the higher rank your website gets and more times potential visitors see it in the top-10. Learn how to do it right and get the results!

SEO HTML Tags: Use These Features, Tips and Hints

HTML has numerous code fragments called tags. They work as flags that show search engine algorithms how your web pages are structured and filled with content. There are many tags, but you should focus on the ones below. When used appropriately, these tags make your HTML code perfect for SERP.

The King of Brevity: Tag <title>

This tag has to be about 50-70 characters and contains unique information about your webpage. It’s the document’s title in the browser’s toolbar, favorites, and SERP. The trick is that it has to be meaningful! <Title> must include major keywords and look organic for both search engines and an average user. Don’t waste it on empty words and phrases! Writing          <title> is a responsible step that should be delivered to a professional.

Tag <meta>: Say No More. Than Needed

This tag describes the contents of your webpage but within the 160 characters’ limit. You need to think twice before writing <meta name=”description”> since this text must be also unique and utterly meaningful. In this short message, you need to convince users that they must visit your web resource by all means. For SEO purposes, keywords in concise phrases are preferable if you want to make meta descriptions relevant.

HTML Headings: Readability Is Your Priority

When was the last time you’ve read some text online without heading? You can’t remember? Exactly! Readability is not just about fonts, colors, text size, and formatting. Headings are the must for any webpage that wants to be SEO-optimized. An average user spends about 15 seconds to assess the contents and decide whether to leave this worthless website or stay for longer and read useful and well-structured information.

H1, h2, and h3 are what your web pages need to look attractive and readable. SEO needs only one h1 on a page, while you can use many h2 and h3 to make your text easy to scan. Remember, h1 must contain the most important keywords you want to use as it is the most important heading for search engines. Write it very well, keeping it as meaningful as possible. Headings should not be too long, but they need to reflect what comes below them.

Tag <alt>: Images? What Images?

Texts rarely come without images. They are used to visualize data, supplement stats with charts and for a variety of other purposes. But what if these images don’t show due to internet failure? Users see lots of empty space and can’t get a thing! That’s just one of the concerns because search bots can’t see pictures and add them to search queries. For this purpose, HTML has tag <alt>. The tag adds relevant information about an image in textual form. SEO implies using these tags wherever images are present on a webpage. 

URLs: Make Them Right

Tag <a href> tells a search engine that text contains a link. Various attributes like sponsored, nofollow, canonical and others determine if a link is paid or bots should not follow it, or what page should be displayed in search if a website is available with and without www. URLs play an important role in SEO because their number and quality directly impacts the search traffic your website receives. Be very attentive with links and backlinks to avoid being spotted connected to spam websites or other resources with questionable reputation. Search bots may cause serious problems for your web resource if your links are in bad shape. It’s much better and safer to use backlinks selling platform for your off-page SEO strategy or other promotion.

Meta Robots Tag: Optimized Automation

Not all your pages on a website should be visited by search bots. You would definitely prefer to index only meaningful web pages with quality content, right? To do so, you should use the meta robots tag and point out the pages you don’t want to be followed and indexed. In most cases, it would look like this: <meta name=”robots” content=”noindex, nofollow”>. 

Microdata: Tell Search Engines More

What if HTML tags are not enough to make a web resource readable well enough by search bots? You want to tell search engines about the contents of your web pages explaining what those page elements are in addition to what they are about. Using microdata, you can provide individual chunks of content with labels. It’s the case when you decide how to present your web resource to a search engine and demonstrate the most important parts of content called snippets to an end-user on the SER. The most popular microdata language is Schema. Explore it to make your HTML coding even more useful for SEO.

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