How To Select A Logo For Your Business?

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If you are a new business owner or have a small setup, you must know how essential it is to stand out amongst competitors and the importance of creating a long-lasting first impression. To do this, you need a recognizable, impactful, and easy-to-remember logo. However, creating a logo from scratch or refreshing an already existing identity can be challenging.

It’s best to get an expert such as Bizango on board that can devise a solid digital marketing plan and give you advice if you are confused. A logo can help you express your values visually and creatively, whether you are a big brand or small business. Below we have compiled a list of tips that you can use to pick the best logo for your company. So keep reading to learn more.

What Is a Business Logo?

A brand or business logo is created to represent a company or organization visually. Therefore, a logo must be easy to recognize and understand. It involves the use of stylized text, symbols, and characters. A graphic artist will develop a few options after consultation with your company and marketing experts. All logos can essentially be divided into three categories:

  1. Symbolic and representational images known as pictographs
  2. Textual and simple representation with company initials known as logotypes
  3. Abstract, free-form images called ideographs

A logo is a long-term representation, so it must reflect a brand’s identity and communicate the company’s essence and values. Logos are often designed after heavy consultation and research, with importance given to symbols and colors if cultures are involved.

Logos are not used to sell or explain a company directly. Instead, they are meant to give a dose of familiarity and be memorable. They are also a key part of ensuring brand loyalty amongst customers.

6 Tips to Pick the Best Logo for Your Business

1. Consider Your Logo’s Purpose

Since a logo is a visual representation of a brand and helps potential customers recognize a business, it is important to deduce what purpose you want your logo to serve. A great logo will:

  • Symbolize brand values
  • Boost credibility for potential customers
  • Act as a visual keepsake for buyers

Ask yourself what you want the audience to feel when interacting with your business. Think about the words buyers will use to describe your services and products. List these words down as they are the true essence of your brand.

Connect a feeling with each word to see how it feels and looks visually. This will help you deduce the foundation of your logo. Make sure to consider business attributes that must be present in your logo so that you can reach the desired goal.

For example, if you have a tutoring service, you may want to show how you are knowledgeable, skilled, and qualified. Visually, these can be represented through a book, pencil, or even a graduation hat.

2. Select a Suitable Color

Colors can create emotional associations and vary vastly between cultures. Black and blue are some of the top logo colors. Blue represents trust, competence, dependability, and security, while black reflects trust, tradition, sophistication, strength, and class.

Refer to the list of attributes you created to see how your logo should appear to potential customers based on what they will feel and expect from your brand. Think deeply about the color associations you pick and make sure they can get the message across. Lastly, pick the style and type to finalize whether your logo should be colorful or bold. If your brand has an understated and mellow style, opt for subtle shades.

3. Finalize the Logo Type

Since there are three types of logos you can choose from, you need to decide which one will best suit your business. You can opt for:

  • A wordmark or text-only logo if your business is reputed or makes use of a family name
  • A letter mark or monogram highlighting the first letters of your brand name for both verbal and visual recognition
  • A symbol or shape that offers a visual cue into the type of products/services you offer along with words or company name for an enduring feel

4. Balance the Design Elements

With the essence of your brand figured out, you need to start looking into how you can balance the style and vibe of your logo. Opt for unique, fresh fonts along with dynamic symbols and colors if you wish to represent fun and quirkiness. Opt for classic fonts and a conventional color palette if your company is more traditional. It is also a good idea to keep things simple, clean, and professional if you are in doubt.

5. Ensure Versatility

Being aware of how people interact and see your logo is very important. If you own a bakery, you will want your logo on the menu, website, social media profiles, and even employee T-shirts. It will also be included on your signage, so the logo must work in various sizes.

If you are a plumbing company or building contractor, your logo will be placed on the side of your vehicles with a vinyl decal or door magnet. It is important to ensure the text is easily read and clear from a great distance. Make sure to also test the visibility of your logo from a good distance.

6. Consult an Expert

If you do not have any graphic design knowledge, creating a logo on your own might be a bad idea. Even with a limited budget, there are several options you can choose from to help with logo design.

You can browse ready-made designs in a picture editing app or website or hire a graphic designer to help you out. A designer will not only provide great advice regarding your business logo but will also help you customize it and create something truly unique.


A logo may seem like a basic design element that most might fail to give proper attention to. However, it is one of the most important marketing elements that helps build brand credibility and customer loyalty. Not only does a logo allow you to get brand value and message across, but it also gives buyers a way to remember and reminisce about your brand.

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