According to stats, if only 15 minutes are given for people to consume content, almost 70% of the people preferred to see something ingenious and attractive instead of something plain and simple.
This should be alerting enough for you if you are a business owner and don’t pay enough attention to your website’s design.
In case you still need reasons to believe what you just read, follow this article till the end as we will be taking a look at some of the major reasons why investing in your web design by partnering with a web design service is important for your business.
It is evident in setting the first impression
As soon as the audience visits your website, they get a pretty good idea of your business. This is the audience route to judging your business. This is why you must make the most out of these first few seconds by making a positive impact on the audience.
If for some reason your website seems dull or outdated, the audience will immediately perceive your business in the same manner, which leaves a negative impression. This will further lead to the audience leaving your web page to visit the web page of your competitor.
To put it simply, web designing is important because it impacts the way the audience sees your brand. The impression that you built can either force them to stay to learn more about your business or to leave your page for a rival brand. Having a good web design helps you to keep leads on your page.
Helps the SEO (Search Engine Optimization) strategy
Several web design elements and practices have an impact on how content is published on your website which further affects how the engine spiders crawl and index your website. If there is one thing that you shouldn’t mess up, this is it.
In case the on-page SEO fundamentals are not up to the mark, you would start at a disadvantage from the very beginning. Apart from the content that is published on your site, there are certain web design elements as well that can directly affect SEO.
You may find it difficult to understand web design if you are a newbie, but if one has to put it bluntly, the code should be SEO-friendly. The best possible way for you to do so is with the help of a web design service agency that knows how to get things done.
It sets the impression for customer service
It is common knowledge that an individual can judge the way you treat your customers simply by looking at the website. The website of your brand simply gives them an insight as to how you view your audience. If the customers notice that no kind of effort has been put into the website, they will know that you won’t be putting any effort into helping them either.
In simpler terms, your website acts as a customer service representative. The audience will feel at home if your website seems bright, modern, and inviting. It gives the idea that you are open to people who visit your site.
Helps in building trust with the audience
No one trusts a website with poor design. Your site wouldn’t seem credible enough if it seems poor in terms of design or if the information available seems outdated. It can further lead to the customers thinking of your site as shady since your website doesn’t have an updated web design.
Think of it like this. If an individual is looking to place a bulk order with a manufacturing firm. It means that he or she will be spending a huge amount of money and if for some reason, your website doesn’t come off as trustworthy, they will explore the web in search of trustable sources.
While on the other hand, a professionally designed site oozes trust. This is important as the longer users stay on your site, the more opportunities your business will have to capture those leads.
These are some of the notable reasons why web designing is pretty important for the overall growth of a business, be it small, medium-sized, or large scale.