As we all know that early engagement is a key to effective and profitable fundraising event marketing. Every marketing team is challenged to do more with less. Wherever we go, we encounter marketing materials a lot in a single day. We see many advertisements Ads on TV, read about the latest sales in our mail, and see upcoming new products through social media platforms.
It is possible that maybe your organization does not operate for profit, but it can still have value from the traffic, funds, and awareness marketing brings in. We are here to help you in marketing Fundraising. That’s why we created these effective and useful marketing ideas.
When your organization takes advantage of strategies to promote your mission, you just need unique and refreshing marketing ideas to get in front of the right people at the right time and in new and different ways. These unique ideas will definitely help you to stand out from the sea of marketing materials that your supporters see on a regular basis.
First of all, you need to find these people who want to support your organization and then ask them to act. We’ll tell you about the marketing team at Donor Perfect plans typical Campaigns so that you can find unique and more effective ideas to plan and then execute your fundraising strategy.
1. Set Your Goals
It’s very important to start with the simplest questions when you are going to set your fundraising goal: What are you trying to achieve with your fundraising? What is your overall goal? Are you funding a special project? And what about a mid-level donor development campaign?
You just need to know what you and your team are actually doing. You should try to set goals that your team can get based on the time commitment, budget, season, and person.
2. Fundraising Web Store
A fundraising web store is a great idea for marketing. No doubt, a fundraising Web store is a great tool for selling any fundraising product. You just need to create your own store and ask a web store for any one of their creative product fundraisers. Make sure to share the link to your fundraising web store with your supporters.
3. Focus On Your Target Audience
If you are going to adopt this marketing idea so you need to know who your target audience is. You should follow the targeting audience of the right people with the right message at the right time
You have to search your current donors which category do they fall into and which characteristics do they share with you such as age, gender, geography, income, and profession? So there are many ways you can append this information. You may be able to get a lot more money from donors.
4. Google Ad Grants
If we talk about this fundraising marketing idea so we can say that by this idea you can spread awareness, attract donors, and recruit new volunteers using Google search ads. Google Ad Grants show your message to these audiences who searching for fundraising organizations.
Google ads grants is a program by Google to give eligible nonprofits $10,000 per month to spend on Google Ads. Infect there is the chance to increase this grant of your organization’s visibility and also bring in new supporters to your cause by using Google’s extensive online ads on Social Media.
5. Concert
Our youth loves concerts. Your donor will definitely like this opportunity to dance and sing with their favorite singers. You should arrange a concert and charge an admission fee, remember to sell concessions during the concert to increase money.
You can also use this idea to help your local bands to gain some attention from the audience in the community. Ask them to donate a free performance for your Fundraising Organization.
6. Text-to-give
As you all know that text-to-give fundraising is one of the easiest, speedy, and most profitable ideas to increase money with mobile technology. Because most of your donors have their own smartphones at all times, it’s a great tool to add to your fundraising strategy.
Must ask your donors to text a predetermined keyword, like DONATE or they can also type the name of your organization, to a specified mobile giving code. In the end, an automatic response is sent to your donors, directing them to an easy online donation form.
7. Postcard Fundraiser
Undoubtedly, the best fundraising idea for your fundraising organization might be hiding right under your nose! But you have no idea about this simple tip. Collecting well-designed postcards through the mail is fun. If you are going with this unique idea so u need to create fundraising postcards for your supporters and donors which include a QR code to your online donation form.
You should try to use a compelling image, such as an image of a beneficiary or an inspirational quote, on the other side of the postcard, this type of postcard will definitely attract your supporters. Donors will like these ordinary donation appeals.
8. Online Donation page
An online Donation page is an excellent way for a quick and easy fundraiser because you just need to do is to create a fundraising page. Choose is yours which platform you will choose, just set a goal, don’t forget to share your story, start fundraising and raise an amount for your fundraising organization.
Wrapping Up
There are a lot of ideas to elevate your fundraising marketing strategy and better engage your supporters and donors, and now it’s up to you to choose which would you like the most and which is the best to suit your audience.
No doubt, digital marketing or advertising on any social media platform or even more traditional efforts such as direct mail, crowdfunding, combining a few ideas on this list will result in a strong strategy for your team and fundraising organization.
