The most important part to run a popular Instagram campaign is to have some innovative and powerful marketing ideas to follow. Instagram is one of the most popular social media platforms among people in the world. It is the second most pooler network. Everyone knows about it. It is such an amazing platform that gives brands the ability to connect on a deeper level with the audience. In this guide, we will show you the best tips and tricks you need to follow if you want to become successful at Instagram marketing. But let’s have a look at the advantages of marketing on Instagram first.
Instagram Marketing Advantages
- Instagram has almost one billion active users per month. So, users have the opportunity to sell or buy products/ services.
- Instagram has 500 million daily, active users.so it’s very good to market your business or profile.
- It offers you increased conversions.
- It also offers a plethora of targeting options.
- It is also helpful to build better brand-follower relationships.
- When you have a good relationship with followers so there are chances of your follower turning into a customer.
Now, it is time to talk about the most important part: the top 5 innovations and powerful Instagram Marketing ideas to follow.
1. Business Account
First of all, if you are going to start your Instagram marketing plan, then you must need to have an Instagram Business Account. Don’t worry, it is very easy to switch your current profile to an Instagram business account. But the question is that “how to switch to a business profile on Instagram”? So you just need to follow the instructions which are given below:
- Go your settings
- Press the option of “Switch to Business Profile” to get started.
Benefits of a business profile
- Actually when your followers will click on your contact button to contact from your Instagram page, so they would from your website. In this way, you can get credit as an established brand amongst your target audience and followers. You can increase your followers by having service from the growth service. You can purchase initially 10k Instagram followers for a cheap price.
- Your business profile lets you make and publish Instagram ads without needing to use the tools of Meta’s advertising.
- And the amazing thing is that when you succeed to unlocked the free perks that come along with a business profile, then you should begin to use them to track metrics and understand your audience.
3. Use Free Instagram Marketing Tools
You can also use Instagram marketing tools which are absolutely free. Actually, Business profiles on Instagram are much different from Meta business profiles. You can see statistics like impressions, engagement data, and more. And you can also gain a breakdown of the demographics of the followers, such as information on their age, gender, location, and also their active hours.
Benefits of Instagram tools
- You can use the tool of Instagram’s insights to gain information.
- You can see how many impressions you earned for that time period.
- You can also see what your top posts were.
- You can also see how many users are interacting with your content.
3. Use Instagram Stories
If you want to generate leads, or want more traffic on your Instagram page so the best idea is to share Instagram Stories, it will help you a lot to gain traffic. As we all know that Instagram Stories are much different from regular Instagram posts because the Instagram story always comes in the format of a “slideshow”. Your stories can be viewed live for 24 hours. Instagram stories are just alike Snap chat Stories.
Benefits of Instagram stories
- Stories are always displayed at the top of follower timelines, where users already look daily. If they found it interesting then they will start to follow you.
- You can also tag other accounts in Stories, it is a useful trick for collaborating with another brand or influencer.
- Brands can also see and use interesting stories to capture behind-the-scenes.
- You can easily make your story more interesting by using Face filters, text, or stickers, editing images, or creating fun, and Different types of effects. Interesting stories can gain the attention of the audience.
4. Interactive Branded Hashtag
Interactive branded hashtags are too important to Instagram marketing. If you want to make an amazing engagement, interactive hashtags are a great way to get it.
Benefits of Branded Hashtag
- The hashtag allows the user to search all the relevant brand posts. Such as, Red Bull has racked up almost 500,000 posts featuring their tag, and their branded hashtag is #givesyouwings.
- It also allows you to search through images easily.
- Put hashtag of your company is free advertising.
5. Create Sponsored Ads
Instagram sponsored ads become so popular on the platform. But make sure to set it up according to your budget. You must keep in your mind how much you can spend on them by setting an ad budget.
Benefits of sponsored ads
- Through the ads, brands promote their photos to anyone that fulfills their audience. So your sponsored ads can be caught the attention of brands.
- You can also turn existing posts into sponsored ads, and you need to keep an eye on your top posts.
- You can also push your popular posts later to potential customers as sponsored ads.
- There are a lot of kinds of sponsored ads that you can post, like pics, video clips, dynamic ads, short stories, reels, stories canvas, and much more.
- Instagram Short Stories as sponsor’s ads are another awesome way to connect with followers.
Conclusion
There is no doubt, that Instagram has dominated the social media world. As we all know that after Facebook, Instagram is the most popular network. Almost 2 billion active users worldwide are on the app. And the reason for marketing Instagram is its popularity among people. You can do it easily and quickly with the right plan, you can also become an influential brand. We have mentioned above the top 5 innovative and powerful Instagram marketing ideas. We hope so this article will help you a lot!
