As all, we know that film marketing is a whole different exercise that most people don’t like to do but it will never be wrong to say that film marketing is the main Strategy and one of the most important things after or before making your film. And it is a fact that film marketing is done in many different ways. To promote your film means making the correct audience aware of your upcoming film.
But this is a good thing for you that instead of spending a lot of money on promoting your film there are also a lot of free ideas for marketing your film, through which you can market your film or project without spending any money.
Infect the main cast of film and directors promote their film by talking about in talk shows, reality shows, and interviews but it takes a lot of time and money. But it is too difficult for a low-budget filmmaker to promote his film in this way so, as a low-budget filmmaker the best way to promote your film is through digital marketing or social media campaigns.
Following are some useful free marketing ideas that could help a low-budget filmmaker or a beginner to promote his film free of cost.
Firstly make sure to stick around until the end to make sure you don’t miss any useful ideas and tricks!
So let’s get started on these free marketing strategies that are so useful, especially for beginners or low-budget films.
Film trailer
By using this marketing idea you have to make a trailer that must have a thrilling glimpse of your film. This is very common to promote your film but your trailer must be most powerful. And this thrilling trailer will attract the audience to your film. Your trailer should be short and don’t reveal too much through your trailer.it should be full of suspense.
It is true a trailer must engage the audience with its storytelling elements in just a few seconds so it’s a speedy way to promote your film. When it did well it looks incredible.
Roll out your marketing campaign on Social Media
Social media is the most powerful platform for marketing your film. When it is used correctly, it can be a powerful tool to promote your film. It is an easy and useful way to target a wide audience. First of all make a list of all the types of audience you want to reach, citing like age gender, and specific interests.
When you promote your film on digital media just make sure your ad is shown to the types of moviegoers you’ve identified on your list. You should give regular updates about your upcoming film to the audience.
Create a simple film website
If you have an interesting trailer and a focused marketing campaign so you should definitely set up a website for your film. To create a simple film website sounds odd but stay with us to know about this useful idea to market your film without spending any money.
Setting up a Website is a perfect place for dedicated followers to stay with updated related content of your film. Of course, providing news about your film will leave an impression on the audience that you are a professional filmmaker who is working on an Independent project.
Using Niche Social Networks
It is true social media will have some part to play in any Film promotion. If you are going to use this free idea I must say that Facebook, Twitter, and Youtube will almost certainly be at the center of your social media strategy to promote your upcoming film or project but it does not mean that you avoid the smaller platform like Instagram, Pinterest, and Vine. These smaller platforms are useful for marketing your upcoming film.
But the tip and trick are that you have to understand these platforms first and create a content strategy that fits that audience who uses these smaller platforms. Post all about your new project and connect with an audience who is interested in your upcoming film.
Make your Facebook page Interactive
Remember It will be one of the best free marketing ways to promote your project or upcoming film. First of all when you design your Facebook page so make it visually compelling. An attractive cover page can attract the attention audience to the app section of a page.
No doubt, It is very important to get creative with your design but keep everything above the fold bold in line. It will very useful that a frequency of two posts per day of your upcoming project works very well on Facebook.
Personal Contacts
No doubt the best resource for Marketing for the film is through your personal contacts. Use private messages and individual Facebook updates to keep the people engaged firmly on your side. Essentially you should build awareness about your upcoming project or film through your personal contacts. That’s true this idea is time-consuming but helpful and absolutely free for promoting your upcoming film.
Make a blog
As we all know that Blog can be the perfect place to promote your film for free. It is a useful Idea for Marketing films free of cost. Your blog is an essential tool. If you share some content related to your film you’re definitely bound to take some extra attention from the audience. When the audience came to know about your related content of your film through your blog then they want to see the final product when it’s released.
Another thing is that if you have any successes in your past career, you can also share some content related to your past work on your blog. By seeing your previous good work people are all the more likely to expect good things or content from your new release.
Final thoughts
That is our film promotion guide. No doubt promoting your upcoming film is a very important thing but marketing a film is not an easy task. If you want to promote your film you have to do something remarkable and you have to stand out from the crowd. Undoubtedly money helps a lot to Market your film and project but creativity and good strategies are the real currency in Marketing.
