How To Build Your Audience As A Photographer?

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Many people do photography as a hobby and don’t even ask for money for real masterpieces. Even if you are one of these unselfish people, you still need an audience that can appreciate your work. Today we’ll tell you what you need to do to get the most loyal fans. And if you’re just starting out on the complicated path to photography, read about photography terminology on Skylum’s blog.

Remember that quality is better than quantity

How many subscribers do you need? 10,000, 20,000, or 50,000? It’s possible to get that many, but numbers without engagement mean nothing. We advise you to think carefully about which audience you are going to target because this is what will give you the opportunity to get real fans who will be interested in your images.

For example, if you want to do high-quality wall art, you shouldn’t communicate only with art gallery owners. Instead, we recommend that you look at hotels and interior designers. They also will not be surprised by professional photography jargon from this sphere, because they work in it too.

Find your niche

Any professional photographer whose work you admire has already found himself. You will have to do the same to gain popularity. For example, if you like photo-shooting food, you shouldn’t take pictures of a winter forest or cute children. Instead, focus on beautiful pictures of food. A great shot along with photography describing words that fit the theme is the best solution!

Decide on your social network

Of course, there are now many social networks where newbie photographers can find fans. The main ones are:

  • Instagram. Reaches a broad audience and specializes specifically in mind-blowing photos.
  • TikTok. A social network whose main audience is young people. Here it is much more important how you present your brand.
  • Twitter. Good for attracting potential clients. Here you can share not only photos but also inspirational thoughts and quotes.

Explore a new

Sure, you can look for like-minded people on popular social networks, but why not try something new? We’re referring to little-known platforms that have only recently begun. For example, you can look for apps where photographers exchange pictures and share their experiences. That is where you have the opportunity to make new and useful contacts. In addition, such apps allow you to expand the pool of fans who may in the future buy your photographic masterpieces.

Discover the power of Instagram

Even though there are more and more social networks every day, Instagram remains the most popular platform for sharing photos. Despite the fact that there are more and more social networks every day, Instagram remains the most popular platform for displaying photos. However, using it is not as easy as it seems at first glance. To stay on trend, you need to pay attention to things like:

  • Appropriate tags
  • Daily new posts
  • Tagging people and places

Your audience will constantly be demanding something new, so you’ll definitely need to think ahead about what content you’ll be publishing. The posts should be regular. This will not only help you retain subscribers but also gain new ones.

You should be prepared for the fact that this is a time of change, so come up with something new and then Instagram will reciprocate.

Try Pinterest

Pinterest is a very popular network and a great place to showcase your work. It’s basically a real digital scrapbook where you can not only post your photos but also save pictures that inspire you to do new things.

Unlike most social networks, the number of followers is not that critical. If your pictures are tagged by 15 people, your profile will still go up. The point is that it’s the content that comes to the forefront, not the person who created it. Let’s try to understand with a simple example. If you see photos that many people like, will you look for who published them to see more of his work? Of course, you would. That’s the point of Pinterest.

This network is great for wedding photographers or those who specialize in landscapes or fashion. The fact is that the main audience of Pinterest is women, who are attracted to these genres. In addition, this network will be great for creating mood boards, which are very important for every photographer.

Create your own authoring site

A website is a perfect place to showcase your work. Now many sites allow you to create one easily and for free. Of course, no one will visit your site until you start selling your skills and pushing people to it. This is where social media and photo-sharing sites can play a role.


In today’s article, we have given you some important tips that will definitely help you build your audience as a photographer. However, this is not enough, because you need to learn and show your creativity. An integral part of a photographer’s professional growth is photography terminology. You can read more about it on Skylum’s blog. Learn, practice, and create your photographic masterpieces!

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