Link building is critical to the success of an e-commerce business because it is a key ranking factor in Google’s SEO algorithm. Online companies rely solely on traffic to their internet sites to generate sales. Organic-search traffic is the highest quality form of e-commerce traffic because these are people who are ready to buy right now.
Every time your e-commerce website receives a high-quality, relevant link, Google sees it as a vote that your site is trustworthy and authoritative. Earning links boosts Google site traffic, raises brand awareness from across the internet, and drives targeted referral traffic that purchases from your website. Below is the importance of backlinks.
Backlinks Create Trust
The degree to which search engines value your domain is trust. The higher the number, the better. Your site earns trust over time by adhering to Google’s guidelines and obtaining eCommerce backlinks from reputable websites. Continue to build trustworthy links ethically if you want to provide good service to your visitors. In fact, there are a ton of strategies when it comes to link building for e-commerce. You can build backlinks by guest blogging, participating in online communities, and by creating high-quality content that other websites will want to link to.
Trust will emerge organically. A strong homepage will also help the Trust Flow and SEO of all pages that link to it. Backlinks help with SEO and make it easier for visitors to navigate your website.
Audit your site’s backlinks and renounce toxic ones to keep your TF high. This high score will signal to others that your site is of high quality and value, linking to and boosting your SEO.
Authority of Linking Domain
Backlinks from high-authority linking domains typically provide more value (link equity) than linkages from low-quality, fresh, or spammy websites. You should avoid backlinks from spammy internet sites if possible. The Domain Authority predicts how well a webpage will rank in search engines.
Domain authority is the most accurate depiction of the search results landscape and is essential for understanding why some websites rank higher than others. Higher DA sites outperform lower DA sites. As a result, there is a direct link between high DA scores and higher rankings.
Obtaining eCommerce backlinks from high-domain authority internet sites can help you improve your domain authority and page authority. According to Google’s original patent, authority is distributed equally among all outbound links on a web page. So, if you have eCommerce backlinks from two different pages, and one of them has more outbound links than the other, the link from the page with fewer outbound links carries more authority.
Link Relevancy
Google can tell if a backlink is useless. When constructing authority links, you should be more concerned with increasing the overall authority of your site. So, if your site only has a few low-quality or spammy backlinks, you should focus on improving your general site authority and seeking links with the highest authority possible.
Relevant backlinks are more valuable to Google because they are more likely to be clicked on. This concept is also evident at the domain level. If you want to prioritize link relevance in a less receptive industry, you’ll probably need to shift your strategic plan toward content formats best suited to your target outreach markets.
We believe that data-driven content, such as surveys, is an excellent way to create content closely related to your brand and earns you links from more relevant and authoritative web pages.
Link location
Website architecture is essential to Google, as is the placement of a link on a page. Did you know that the location of a link on a page can affect the value of a backlink? Doesn’t that sound strange? Because Google considers the first link on a site the most valuable, it reaps the most benefits from having a backlink.
Furthermore, the more links on a page, the lower the link value of each link. In practice, if your link is the only backlink on a page, you will benefit from SEO more than if your link is at the bottom of a page and is one of thirty other links.
Link building is one of the most critical and essential components of any store’s long-term SEO strategy. There’s only so much you can do to convince search engines that your store and products are fantastic. Set a target and devote a few hours each week to linking buildings.
Over time, you’ll create a much greater domain that will rank for more keywords and deliver an ever-increasing steady stream of traffic day after day.
