Good website design isn’t only about how a website looks. It is more of how it works and connects to your audience. As a business owner, you need to ensure that your website is highly interactive, increases customer dwell time, and makes people want to do business with you.
According to research, 75% of online users judge a company’s credibility from its web design. It is therefore imperative that you invest more resources into building a professional website. This blog looks into some of the ways good web design can help you connect with your audience.
Let’s get started.
Design for Humans
The first thing to do is make your website as human-friendly as possible. Remember, first impressions matter in online businesses, and your website needs to deliver a good one. Users shouldn’t be browsing while guessing what next; your site should be easy to use and navigate.
It would help if you made links and buttons visible by highlighting them with a unique color. Also, make your design consistent so that users don’t feel lost.
Your content needs to be readable – use the right fonts and background colors to achieve this. You have to understand your typical visitors so that you can come up with features that will help them.
Build Ultra-Useful, Engaging Content
Relevant and high-quality content can get people interested in your brand. According to HubSpot, businesses that blog generate 126% more leads than non-blogging ones. That’s to say that blog content can do your business a world of good as long as you make it engaging.
You need to combine textual and visual content correctly to build trust in your business. That way, users will feel free to revisit your website when they want to know something. You can also make the content shareable so that more people can learn about your business through friends and relatives.
Use CTAs that Match the Buyer’s Journey
Another way to ensure your website connects well with your audience is by using CTAs correctly. A CTA guides the user on the action you’d like them to take after reading your content. To make them engaging, ensure that they match the user’s journey on your website.
You should also ensure that the CTA you use doesn’t sound offensive to your audience. Examples of good CTAs include ‘learn more, ‘add to cart, ‘see comments,’ etc. A CTA such as ‘buy product’ may not come across well to your audience. A good CTA will get users to connect with your business and take desired actions.
Design to Appeal to Emotions
There is so much that emotions can do to business customer relations. Designing your website with user emotions in mind can help you connect better with them and increase conversions. There are various design features such as colors, fonts, images, etc., that can influence your audience’s emotions.
It would be best if you were consistent with the emotion you want people to feel about your brand. It is also good to surprise your visitors with something good once in a while. Ensure that you keep it positive all through with your content, design, and everything else. That will help you evoke emotions in your audience.
Add a Chatbot to the Website
Chatbots are interactive and can help build a connection with an audience. If you’re hiring a website design company, ask if they can add an interactive chatbot to your site. A chatbot answers customer queries in real-time, making people trust your brand more.
You need to invest in an Ai chatbot because it is more interactive and intelligent. It is an invaluable resource that will improve your customer support. You need to ensure that the chatbot embodies your brand by programming them to use company tone and language, using brand colors, and of course, your brand name.
Design to Tell a Story
The age of overusing website design features is gone. Website design has significantly changed, and you should now focus on telling your brand’s story more. The website design should capture the user’s attention, make them interested, and make them feel what you want them to feel. That’s how you tell your story.
Every page layout should be narrative naturally, with everything organized in a progressive order. You also need to include various design elements that will make it more interesting. It would be best if you also didn’t leave your audience hanging. Include brief and precise calls to action to guide them on their next steps.
Use Engaging Video Content
Video content has become a popular way that marketers use to connect with audiences these days. It wasn’t a reliable way of interacting with audiences in the past for many reasons. Audiences reported negative experiences with websites that integrated videos. Such websites were slow with too much lag.
But then, things have changed and video content has become easier to use. There have been improved connections and better optimization. Using video content creation is one of the best things you can do for your business. Make the content shareable so that more people learn and connect with your brand.
Make It User-Friendly
A user-friendly website is a no-brainer for a business looking to thrive today. You need to study your audience and understand the features that will enhance their user experiences. Then proceed to design a website that they’ll navigate easily, with well-labeled buttons and other features that enhance user-friendliness.
It would help if you also created an easy-to-use interface for your website. Please include links to important pages at the bottom of every page so that it is accessible. You can also include links to products whenever you mention them in your content. A user-friendly site will impact how people connect with your brand.
Enable Interactive Site Search
Even with a straightforward structure, some users may still have a hard time navigating your site. It would be best if you also focused on meeting the needs of such users by including a search tool. An interactive search tool makes it possible for users to key in the name of a product and access it stress-free.
You need to make the search tool visible and on every page of your site. You can also configure it to suggest keywords that a user could be looking up for on your site. Such a search tool can help you enhance how you connect with your audience.
Optimize Website Speed and Responsiveness
Slow website loading speeds can be irritating. You do not expect a user to sit for 5 minutes waiting for your content to display. The best thing to do is optimize the site’s speed and responsiveness. Failure to do this can make your website visitors click away from your website even before buying anything.
In short, your website visitors will take business elsewhere if they find your site too slow. It affects your relationship with them and reduces your conversion rates. Your Google rating too will drop, and your brand will no longer be trustworthy. We cannot overemphasize the benefits of enhancing website loading speeds and responsiveness.
Your web design can instill trust in your business. It can generate profitable leads and increase your revenue. Having a good first impression can also help you profit from the over 81% of customers who search the web before making buying decisions. These tips will help you get your web design right.