A new study into British gaming habits has found that women now account for over half of the gaming audience, especially regarding mobile and app gaming. Mobile puzzle apps such as Solitaire and Tombola are free to download, so classic games like Deal or No Deal bingo are easily accessible. This rise in female gamers has not only diversified the player base but has begun to influence game development and industry trends.
Breaking Stereotypes
Gaming was once perceived as a male-dominated pursuit but is now undergoing a dramatic transformation. More women across all age groups are embracing various gaming platforms, from mobile and console gaming to Twitch streaming.
This has led to a variety of changes to gameplay, including the number and depiction of gaming protagonists. Moving away from traditionally feminine and attractive aesthetics, game developers have moved focus to produce relatable characters that are removed from the male gaze. One great example is the digital evolution of Lara Croft.
Inclusive Gaming Communities
This new surge of female gamers is closely tied to developing inclusive gaming communities. Gaming brands have been prioritizing connectivity and access to their games to create an equal and welcoming space for all. This includes eliminating on-screen characters that reinforce harmful stereotypes and increasing the presence of previously underrepresented groups.
Online platforms and social media have played a pivotal role in connecting women with similar interests and fostering supportive environments that dismantle traditional barriers. Promoting inclusive policies and diverse teams has led to the production of better games and products.
Educational Initiatives
Various educational initiatives and organizations actively encourage women to pursue gaming and technology careers. This has allowed products to reflect the interests of female gamers and create a space that empowers young gamers and helps combat social isolation.
Scholarships, workshops, and mentor programs aim to bridge gender gaps in a previously male-dominated industry. These are providing a supportive environment for aspiring female game developers and professionals. It doesn’t start at a professional level either – universities are invested in attracting a more evenly balanced mix of students in gaming development courses. While things are certainly moving in the right direction, more career opportunities in gaming need to be made available to keep this upward trend going. The growing female presence in the industry is a great sign and indicative of gaming becoming more inclusive and welcoming for all. This influx of female gamers will continue to shape the market and encourage developers to seek innovative ways to captivate a new audience.
