Table of contents:
Introduction
Build a professional website
Choose a domain name and a hosting plan
Optimize for mobile!
Monitor your results
Conclusion
1. Introduction
There are more than 1.34 billion websites on the internet, which is approximately 16% of the total human population of the world in 2026. Even if most of these websites are inactive, and there are no recent updates, this whole calculation really shows off the hard part of creating an online presence.
Today, every business owner wants to appear online, sometimes even before opening a brick-and-mortar shop. The competition is tighter than ever, and it needs so much effort to stand out from the masses. This article’s goal is simple: to bring you and your brand to the spotlight and amaze the audience.
2. Build a professional website
Establishing a strong online presence is nothing without a great website. A compelling website needs to focus on a couple of crucial elements:
- It is approachable – Nowadays, after a user writes down an intent in Google, he only checks the first few options before deciding which one he will click on. There’s no second page, or even 10th placement; those places are hidden zones. That’s why a great SEO job is essential; to be seen by new visitors. However, SEO is a slow-paced solution; if you can’t wait much, try paid advertising instead.
- It is secure – Data theft is one of the most common crimes worldwide. We are all frightened of clicking on unknown websites, and take the first few steps. SSL certifications were created for this specific reason. They are intended to ensure that the site the visitors are likely to click on is safe and secure. Grabbing an SSL certification is easier than you think: there are numerous paid and free solutions, which all help you to get more traffic.
- It is simple – This advice does not work for all industries, just the most. When a visitor appears on your site, she has one simple goal: to get a solution to her problem as soon as possible. If you can’t ensure that due to a slow-loading website, or a too complex buyer’s journey, she will rather search for another site than suffer.
It is integrated – A website isn’t worth anything without any supporting platforms and accounts. You need to create social media accounts and integrate your main messages both to your webpage and posts. Create slogans and a logo that make your brand recognizable and your website exciting.
3. Choose a domain name and a hosting plan
A domain name is your website’s online identity. It makes your website unique, and for some reason, valuable. One domain name can only be used by one website at a time, so it is not a coincidence that the most common English expressions are really hard to get, as those generate the most search intents.
I’m not saying that a great domain name is the only indicator of a great website, but it is definitely true that it boosts your online presence. Therefore, you need to choose a domain name wisely. Don’t spend a ton of money on it, but make sure that the name is in synergy with your strategy, vision, or your brand’s name.
A hosting plan is another question. Hosting makes your website run. There are cheap and expensive options as well, run for your specific needs, or combined with other websites. It is a kind of “which finger should I bite in” type of question.
You need to balance yourself between a slow, but cheap, and an expensive but fast website. Find your safe spot with a valuable hosting plan.
4. Optimize for mobile!
In 2026, more people have access to the internet via mobile phones than via computers. Also, more people buy products from mobiles than from desktops. This is very exciting data, which shows how modern websites should take care of mobile users.
Luckily, the modern website creator software does not exclude mobile users from the excitement. There are mobile optimization techniques, just as responsive design, and the use of content delivery networks, that ensure that the buying journey provides them with the same experience as those coming from desktops.
However, there are a couple of other aspects you need to be aware of when you try to reach people with mobiles.
- Less is more: – You don’t need 10 high-resolution photos of each of your products, as it can increase the loading times, especially on mobiles.
- Don’t operate with too many pop-ups – Pop-ups from one side are great, increase commitment, and convince potential buyers to take action. However, it makes the journey so frustrating. You can’t turn it off, and accidentally arrive at unknown pages. It is not what you should do, as a frustrated user is the worst. He will share his experiences, and from one unsatisfied user, he will make 1000 uncertain ones. Turn off the pop-ups, and don’t disturb the users with display advertisements; it is not necessary for your survival.
Top of the page strategy – To get down to the bottom of a page on a mobile phone, you need to tap your screen so many times. You get bored and lose all interest in the specific site. Mobiles are small devices, and not much content can be seen all at once. Strive for top-of-page content strategy! That means, place your key messages first, and then explain them later. Here, you can attract attention, and only those who will read descriptions are more likely to convert.
5. Monitor your results
Imagine that your website is ready to be shown to your potential buyers. You did it! You can now sit back and enjoy the rest. No, that was just an ironic comment. There is no perfection for the first time. If you put effort into creating an extraordinary website, you need to listen to your users’ needs.
However, it is not that easy to get feedback on a website. As we mentioned earlier, most of the users have a problem, and they want to solve it immediately. And if you want something that quick, you don’t want to respond to questionnaires, or even 1-hour-long online interviews. Don’t forget, they already did a favor for you: clicked on your site, and some of them are also converted. That should be enough.
That’s why session recording software came into the picture. These tools let you record your visitors’ journey without giving out their personal information. You can get an understanding of where your visitors click on your website, what they look at, or bugs they discover.
With this crucial information, you can make changes based on the needs of your potential buyers. There’s nothing more useful than that in the online world.
6. Conclusion
In this article, we shared with you a bunch of tips about how to build a strong online presence for your brand. Be aware that during a time when most humans are more active online than offline, money is a crucial element of getting traffic to your website.
However, it is not enough to get traffic, but you need to convince them to stay a bit on your website, and possibly get them converted. Our tips can’t exclude money from the formula, but rather demonstrate a strategic approach that even substitutes money with robust solutions in some cases.
